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Distribution - Consumer products

The issues in the sector:

The sales environment has become more difficult since the start of the economic crisis. Traditional sales and distribution methods have been drastically affected. First, the markets seem to be highly saturated, eroding consumer loyalty. It is increasingly difficult for a company to stand out, especially in the face of competition and stagnant purchasing power.

Furthermore, the opening of new markets in Eastern Europe, Asia and India are, for many, sizeable challenges, which require accurate and effective risk management. Generally, companies must meet the demands of both shareholders and consumers at the same time.

Granrut’s response:

Our team uses competition law to give an edge to your sales strategy. Through its thorough knowledge of the sector, we are able to guide you in choosing the most suitable organisational structure (franchise, exclusive distribution, sales agents). We can provide you with all the assistance needed in relations with your business partners. Our team also advises and assists you in anti-trust proceedings before the French and European authorities

In collaboration with the corporate team, we are also involved in all agreements on joint-venture companies, technology transfers and mergers-acquisitions. From the design of products through to their manufacture and distribution, we support your company to meet the demands of the sector.